《電子商務概論》課程介紹
電子商務是近年發展起來的一門學科，它能夠提供準确、快速、高效的商務活動，是當今世界商務運作發展的主流方向，在計算機應用和商業領域起着重要的作用。
《電子商務概論》課程是計算機科學與技術專業的專業選修課。開設本課程的目的是使學生掌握電子商務及随需應變電子商務的相關知識，并能針對客戶需求，設計并實施電子商務解決方案。
本課程将IBM随需應變電子商務817（On Demand Business）認證的内容融入電子商務課程中，介紹電子商務和随需應變電子商務的基本概念，Internet技術基礎，電子商務設計的主要技術，随需應變電子商務設計模式，電子商務安全技術等。同時，課程從電子商務實施的角度分析了電子商務系統在設計和實施過程中的步驟和需要考慮的問題。在課程最後，介紹了企業級電子商務解決方案以及相關軟件産品。
該課程内容新穎，運用大量著名大公司電子商務解決方案的案例分析，介紹諸如智能手機、社會網絡、移動商務、在線CRM軟件、雲計算、博客、維基等近年來新湧現的商業應用；與垃圾郵件相關的營銷、網上音樂銷售的進展、在線電視節目推廣以及适合手機等無線設備播放的信息資源和博客的商業用途等新電子商務行為也将在課程中被讨論。
本課程在第三學年第二學期開設，計劃32學時，先修課為：高級語言程序設計，數據結構，計算機組成原理，計算機網絡等。
本課程采用中英文雙語教學，使學生在掌握專業知識的同時也可提高專業英語的閱讀理解能力。選修該課程并通過考試的學生能夠獲得IBM公司頒發的随需應變電子商務認證證書。
The introduction of course --- Introduction to Electronic Business
E-Business is a course which has been developed in recent years. It can provide accurate, fast and efficient business actions, and it is the main developing direction of the world business operation. It is playing an increasingly important role in both computer application and business.
"Introduction to Electronic Business" is an elective course for the students of computer science and technology. The objective of the course is that the students can master the related knowledge of E-Business and on-demand E-Business and get the ability to design and implement E-Business systems according to the customers’ requirements.
We integrate the content of IBM 817 certification into E-Business course. The course introduces the basic concepts of E-Business and on demand E-Business, basic Internet technologies, elementary techniques of E-Business, basic design patterns of E-Business and E-Business security technologies etc. At the same time, it analyzes the steps and issues need to be considered in the process of designing and implementing E-Business system. Finally, it introduces enterprise-class E-Business solutions and the related software products of IBM.
The curriculum is innovative. It contains large number of e-commerce cases of well-known large companies and introduces several emerging business applications in recent years such as the smart phones, social networks, mobile commerce, online CRM software, cloud computing, blog, wiki and so on. The course will also discuss the development of online music sales, the promotion of online television programs and the commercial purposes of blog.
The course will be opened in the second term of the third academic year and will take 32 academic hours. Its prerequisite courses include Advanced Programming, Data Structure, the Principle of Computer Organization and Computer Network etc.
The course is taught in both English and Chinese. So students can not only grasp the specialist knowledge of their major but also enhance reading and comprehension of professional English. After finishing the course, students can get the IBM Certificate of On Demand E-Business.
